TESTIMONIALS

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"I cannot speak highly enough of Ayman as a coach mentor. I was fortunate in the respect that the start of my coaching sessions aligned almost perfectly with a promotion to a position which involved a significant increase in responsibilities both in terms of line management and business influence. Ayman was able to balance my requirement to address a cripplingly low self confidence level with a need to define and evolve my leadership style in a period of significant business transformation, through a combination of listening and distilling my thoughts into some clear action areas, supported by appropriate use of tools such as the Eisenhower matrix. He rather expertly used his coaching skills and career experience to challenge my thinking which in turn allowed me to come to my own conclusions on areas of development and strengths with a means to either improve or utilise both. I would not hesitate to recommend Ayman to any of my friends and colleagues, and hope that our working relationship continues long term."

Matt Carter,

Associate Director Revenue Growth Management, Coca Cola European Partners

"My coaching sessions with Ayman have been extremely helpful. He helped me through my last career transition during the COVID times. Transitions can be challenging and having a coach who has been through similar journeys in his life adds a tremendous value to others."

Sherif El Nabawi,

Vice President, Systems Engineering, APJ, Singapore

"What is particularly effective with Ayman is that in the first instance he ‘gets’ people and hence what is important (and subsequently not important / a distraction) to individuals, which combined with a truly non judgemental approach and broad business background and acumen, tends to lead to useful and meaningful discussions, advice and direction. I would certainly recommend using Ayman as a professional or personal coach"

Jason Belmont,

Managing Director, Nutrisure Ltd

"Ayman’s coaching was instrumental in helping me build my negotiation skills that have helped me further my career. His approach of always looking for areas of mutual interest and keep exploring alternatives till you find something is something that i  follow and share with anyone who is having a tough negotiation. It has helped me land some remarkable business goals.

Ayman’s other influence on me was helping me get comfortable in my own skin. Quite often we are trying to emulate someone or be someone that we aren’t. Ayman helped me understand my strength areas and by practicing them over time in different situations, while at the same time being aware of my weaknesses has helped me become more comfortable with my hidden insecurities. I have enjoyed working and learning from Ayman over the years, both in professional and personal capacity and look up to him as a coach and a mentor."

Ravi Shokeen,

Head of Vendor Management, Amazon UK

"Always there to listen without judgement, I would highly recommend Ayman as someone to guide you through any work challenges or career choices."

Shirley Leung,

Global Digital Merchandising Manager, McDonald's

"Ayman’s coaching during a new job assignment that I undertook was vital for my success in that transition. He has a unique ability to help you to break complex challenges down, by helping to to unlock the answers through a logical, methodical pathway that helps unleash broader thinking and sound strategies to win. He is always supportive whilst challenging you to become the best version of yourself"

Mike Chapman,

National Account Controller, Mars Wrigley Confectionery UK

"Ayman's coaching methods are always positive and insightful, enabling me to think more astutely about the skills I need to develop, to grow and progress in my career. The tools and techniques used are understandable and straight forward - they just help make sense of things!  Thus allowing me to keep the coaching alive even outside of our face to face sessions.  There is no doubt in my mind that the structure of our coaching sessions has helped me progress and make a success of new opportunities in my career."

Tom Durance,

UK Logistics Manager, General Mills

"an exceptional coach: principled, experienced, and with a unique sense of calmness. Our conversations, and the coaching I received from him helped me find my own style of leadership and have gone on to form the foundation of who I am as a leader today."

Ian Wilson,

Buying Manager, Woolworths, South Africa

"Working with Ayman gave me the opportunity to learn and develop my own personal skill set through his vast experience of people management, industry knowledge and his willingness to listen, acknowledge and act upon other people’s feedback. These attributes have supported me in my own personal career and are key characteristics in how I coach and develop others in business life"

Stephen Hendry,

National Account Manger, PepsiCo UK

"Ayman worked with me as a coach on my higher cut through. He shared some great models and his experience, in order for me to learn and put into practice. He was very motivating and encouraging in his coaching style, which gave me the confidence to build on more opportunities. His vast experience across FMCG and coaching manner also helped me work on what I wanted to develop next. Coaching conversations helped me really understand what my strengths are and where my energy was for my next development role"

Helen Goodchild,

Trading Director, Mars Wrigley Confectionery UK

"I recently reconnected with Ayman for some coaching, I had become stagnant in my current role, and was looking for both personal and professional growth.  We discussed actual experiences in recent years, and how I could have managed them differently to achieve alternate outcomes.  For this, I found Ayman to be highly emotionally intelligent, with his natural intuitive skills, he quickly understood how to lean into my strengths as well as complement my developmental areas. I found these sessions to very insightful, we made significant progress in resolving some long standing issues which had been holding me back. 

I feel empowered and very excited about my next steps; I am currently reviewing a few new role options! I am now working with Ayman on setting vision and strategy, this will certainly add to my professional growth!

Thank you Ayman!"

Shamsa Arshid,

Regional Demand Planning Manager (Asia Pacific), Smith & Nephew, Dubai

"Ayman really shone his light on some of the blind spots and obstacles in my business, through his inquisitive mind he unlocked some of the pathways for me to venture down. The rest was up to me."

Conor Doran,

Mindfulness Coach, South Korea

"Ayman is great at building strong relationships very quickly - he has a natural, open and honest style.

 Ayman has helped me understand what I want to get out of individual roles and the various paths available to me along the way.  I would absolutely recommend Ayman as a coach to seek advice and guidance with both professional and personal challenges"

Dina Patel,

Head of Northern Grocery, Pfizer Consumer Healthcare

"I have had the benefit of working with him now for around 10 years  and I can honestly say that Ayman has been the most influential and impactful coach that I have ever worked with.. The key areas that he helped me with were; building a robust process for analysing situations and generating the optimal solution, developing awareness of my behavioural drivers and building my understanding of and empathy towards others.

As an individual I am strong minded and quickly able to generate viable solutions, the issue I had was that the solutions I was generating weren’t always the most effective, it was generally the one that was more readily accessible. Ayman introduced me to and coached me through a structure for identifying all of the possible solutions through taking time out and working through a logical process that enable me to identify and evaluate the effectiveness of multiple solutions rather than focusing on just one.

As part of this process he supported me to understand and identify my behavioural drivers and understand how these were leading to a bias in my decision making which was often blinding me to the optimal solution. He also helped me to understand that seeking the opinions of others, especially those with different view points was critical to developing the optimal solution.

In addition he helped me to understand how I was impacting others, how that was making them feel and the impact that was having on me from a personal relationship as well as a work perspective. The impact of this was transformative, as a result of the changes to my behaviour I have benefitted from consistently high anonymous manager feedback scores, I have only had one resignation in eight years and I remain on good terms with people who worked for me years ago. "

Alex Pain,

Country Manager, Pladis Ireland

"You struck a balance between coaching and directing – absolutely got me doing the talking and the thinking, but you picked up really intuitively when I was struggling to progress or was going off on too much of a tangent, you weren’t afraid to give some direction where it was needed.  This felt a bit different but quite refreshing to some of the coaching I’ve had in the past which was more solely anchored around asking quite open and broad questions.  It felt a bit more like you were ‘on the pitch’ with me rather than ‘standing on the sidelines’. 

You brought through and effectively applied a number of different theories & models into our sessions.

You pushed and encouraged me to the ‘so what’ through making the ‘application of learning’ / ‘how to take advantage of the outputs from our conversations’ a substantial part of the discussion, rather than a quick summary on ‘next steps’ as an afterthought"

Jamie Warburton,

Customer Development Head, Mars Wrigley Confectionery

"If I could use one word to sum up Ayman’s leadership and coaching style it would have to be ‘authentic’."

Jon Ruberry,

Head of Grocery & E-Commerce, Danone UK

"Ayman has been my exec coach since January 2021. Over the past few months, we have worked on my ability to know myself as a leader and what my purpose really is. I couldn't recommend Ayman's approach enough, he is a great listener, and can also be extremely firm with his questioning techniques. Over all, I am now much clearer in my career goals, I have a purpose and my ability to see things clearly without biases has really improved. Thanks for all your help Ayman."

Ahmed Saleh,

Head of Strategic Delivery, Virgin Media UK

"I previously experienced high levels of negative self-talk at work which made it difficult to communicate with people and move projects forward successfully. Ayman helped me to discover why this was happening and to create a toolbox to put constructive processes into place. This enabled me to find solutions, improve how I communicate, support team members better and work more productively. Coaching with Ayman was one of the best experiences in my career - he’s a great listener, always smiling and extremely knowledgable. I would highly recommend him."

Elit Rowland,

Head of Communications, JJ Foodservice and Founder of Women in Wholesale UK

"Ayman coached me over 6 sessions spanning a few months, and it was an unbelievably positive and cathartic experience. Ayman has an incredible ability to clarify muddled thoughts and help unpack confusion and dilemma through skilled listening and probing.  He is hugely empathetic, supportive and natural in his approach.  He offered some fantastic tactics and application guidance to further the conversation and help bring topics to a satisfying end place."

Suzie Dixon

Sales Director, Cheesies UK

" I had six 1 hour coaching sessions with Ayman over several months and I found them invaluable.  Ayman is a brilliant listener and is able to distill what he's hearing into salient points and probe further.  We covered a wide range of topics and Ayman struck a brilliant balance of asking the right questions to allow me to come up with solutions but also when to impart his wealth of experience.   His open and non judgemental style made it easy to build a connection.   I have no doubt that after these sessions I am more equipped to lead than I was before.  I look forward to working with him again in the future"

James Howlett, Channel Director, Colgate Palmolive

"Ayman is an incredibly passionate coach with a huge amount of expertise built over an inspiring career. My experience was practical, thought provoking and really challenged some of my career misconceptions alongside confirming my non negotiable values. I’d highly recommend him to anyone seeking advice at any stage of their career."

Matt Davis

Business Unit Controller, Arla